Question 3: What kind of media institution might distribute your media product and why?

User rating from "Kidulthood"

   If our thriller opening, Transit, was produced into a feature length film a company such as Revolver Entertainment would be most likely to distribute it. This is a Revolver Entertainment is one of the UK's leading independent film distribution companies, distributing films such as "Kidulthood" and "Ill Manors". Both of these films and a wide variety of other Revolver films are set in bleak English council estates, exploring themes such as drugs and violence via stereo typical characters aged between 16-21 years ("Hoodies"). Additionally, the audience demographic who most enjoy films distributed by Revolver Entertainment were similar to our targeted audience. For example, males under 18 rated "Kidulthood" most highly on IMDB. This shows that Revolver Entertainment distributes films that aim to identify with teenage and adolescent adults. Therefore, as our film lies with a character who would be considered as an ethnic minority, is set within a densely populated urban location and explores the theme of violence, it's safe to say that Transit would be a likely candidate for distribution by Revolver Entertainment. Additionally, our film uses similar artistic camera and editing techniques as some of the film's distributed by Revolver Entertainment. By this I mean the shots using shallow depths of field and the overall de-saturated, gritty look of the film achieved in editing. This further promotes the reason why Revolver Entertainment would be the most suitable choice of distributor. 

   Furthermore, as Transit is only a few minutes long and is most likely not going to be developed into a feature length film, sites such as YouTube and Vimeo would be ideal for easy distribution. This is as they are completely free and allow short films to be viewed by vast worldwide audiences, which, offers the chance of recognition and promotion by other YouTube viewers, consequently, spreading the film by "word of mouth" if enjoyed. Additionally, Vimeo is a much smaller viral community than YouTube. However, it is host to many professional and budding short film makers, of whom, hold a high status among the website and therefore being recognised by one of them could gain more awareness of the film. Furthermore, YouTube and Vimeo are available on a wide range of technological devices. For example, YouTube can be accessed on smart phones, tablets, games consoles and MP4 players. This allows for the opportunity of videos being viewed almost anywhere with an internet connection and therefore if our film was uploaded to YouTube or Vimeo, it could be accessed with incredible ease.
   On the other hand, social network sites such as Facebook and Twitter could be used to upload the video to, allowing friends and "followers" to share it around to the wider community. This, much like YouTube and Vimeo, would be very cost efficient and easy to achieve. However, I feel that uploading a video directly to Facebook or Twitter may take away a bit from our short film. This is as social network sites such as the stated are usually utilised in order to promote specific products through viral advertising as apposed to showcasing short films (although, YouTube portrays both). Therefore, making it seem like more of a advertisement for the short film and less of an actual finished product itself.  


Team Superluminal2012 - 'EIGHT ITEMS' TOP 3 FINALIST FOR 2012 SCI-FI LONDON 48HR CHALLENGE from Jake Wynne on Vimeo.
For example, a rather successful short film that was uploaded on to Vimeo. 

For example, "Broken" and "The Spirit of '45" are two
independent British films currently showing at
Cinema city.

   As our film Transit is independently shot and has a rather art house feel to it, I believe that Cinema City would be more willing to exhibit it than a multiplex, such as Vue. This is as Cinema City strive to screen "a wide range of features spanning, art-house, independent, documentary and world cinema films as well as Hollywood blockbusters". For example, Cinema City screened a film recently called "The Imposter" which is a low-budget, independent, psychological thriller . "The Imposter" has a similar art-house feel to our film and is of the same genre. Therefore, showing how Cinema City may be the most suited cinema to distribute our film, additionally, Cinema City often screen films that have been in or are set in Norwich, as it is portrayal of the local community or landmarks of the city. For example, "In Love With Alma Cogan", an independent film shot and set around Cromer Pier in North Norwich was screened at cinema city as part of a "Filmed in Norfolk event".
   Therefore, as our short thriller opening was shot at a now closed down, local multi-story car park it may be of interest to Cinema City to exhibit it.  



Trailer for film, "The Imposter".